I create content for my Mutabilis Blog as well as Ghost Writing on a number of business blogs where I am usually asked to create content that establishes credibility for my clients with their customers.
My twenty years of experience in recruitment sales means I am equipped with a wealth of knowledge that I can draw on which gives my writing depth and conviction.
Content should be entertaining, informative, inspiring and motivating at it’s core, otherwise it’s just noise. People don’t engage with noise.
One your audience is engaged it’s Copywriting that does the persuading and influencing – I prefer to call it selling!
I don’t have a specific niche so I have a dedicated web page that shows what I can offer.